09.00 Chairperson’s Opening Remarks

Elka Stegeman
European Trademark Attorney
Novagraaf Nederland BV

09.05 The Latest Developments Within The WIPO Current Updates

Discussion of the outcome of the Advisory Committee on Enforcement (ACE) on “Contribution of, and cost to, right holders in enforcement of Intellectual Property rights, taking into consideration recommendation No. 45 of the WIPO development agenda.

Heike Wollgast
Senior Legal Officer, Enforcement and Special Projects Division
WIPO

09.45 Panel Discussion: Ensuring Your Brand Is Protected In A Tough Economic Climate

• Discussion of different strategic spending options: Where you can and can’t make cuts
• How do you demonstrate ROI for funding on a particular project? What needs to be shown?
• Aggressively litigating to recover costs in a tough financial climate: A viable strategy?

Panellists Include:

10.15 Understanding And Managing The Flow Of IP Protection Costs In The Domain Space

What you can expect to learn:

• An evaluation of the downstream costs of UDRP fillings
• An evaluation of the upstream costs of domain registrations, monitoring & investigation
• Knowing how much risk to let flow downstream
• Calculating Return on Investment for your domain name portfolio

Robert Holmes
European Accounts Director
CSC

11.30 Case Study: Global Challenges For The LEGO Group In Logo And Trademark Infringements

• Dealing with infringements on the internet: The approach taken by the LEGO Group
• Policing and enforcement
• How do you deal with a brand with a large fan community?

Mette Merete Andersen
Director, Corporate Counsel
LEGO Group

12.15 Strategic Use Of Trademarks To Protect Your Brand Globally

• Checking trade marks are clear for use
• Which trade marks should be registered for use
• Surveillance for identifying infringements, including online infringements

Georgy Evans
Head of Trademarks
Shell

14.15 Pocket Sized Audits

• Lower costs
• Greater flexibility and timing
• Quicker answers and results

Case study 1: UK Company buying $4.8 million worth of products from 36 suppliers only 6 were authorised.

Case study 2: Singapore Company selling $3 million worth of business of which 60% was sold outside authorised theatre.

Case study 3:The Grooming of a new Vendor with a deal worth $2 million by a broker in Germany.

Peter Waine
MD
Simply Secure Solutions Ltd.

14.45 Choosing Investigation Partners To Match The Aims And Ethics Of Your Brand Protection Strategy

• Screening your investigation partners: Legal and ethical due diligence
• Matching investigator competency to your priority markets
• Ensuring that your investigators do not "cross the line": Contractual obligations and service level agreements
• Setting ethical targets and standards for your investigators
• How much detail of your IP and security measures do you disclose to external investigators
• The consequences if it all goes wrong...

Matt Drew
Corporate Security and Brand Protection Manager, EMEA
Epson

16.00 Case Study: The Challenge Of IP Enforcement And Strategic Priority Setting At Toyota

• Coping with limited IP resources while targeting the best enforcement results
• Priority setting and strategy adjustment to keep pace with a rapidly evolving environment
• An example of enforcement success story in Turkey

Sabine Fetu
Manager, Pricing, Market Intelligence and Brand Protection
Toyota Motor Europe

16.40 Managing Multi-Jurisdictional, Cross-Border Brand Protection And Litigation

• The impact of cultural and moral differences when working within an allegedly similar/same jurisdictional environment
• Challenges faced when working in different jurisdictions
• Organising and co-ordinating a multi-national legal and enforcement network

Neil Narriman
Senior Brand Protection Manager
Puma

17.20 Chairperson’s Closing Remarks & Close Of Conference