09.00 Welcome From Legal IQ And Chairpersons’ Opening Remarks

Gerard van Hulst
Director of Global Accounts
Novagraaf Nederland BV

09.10 Case Study: No One-Size Fits All: The Diageo Storey

• Outline of the overall approach taken by Diageo to Global Counterfeit threats
• Broadening the scope of how to tackle counterfeits: Discussion of the mitigation plan concept, tailor-made for each country

George Salasidis
Director of Anti- Counterfeiting and Brand Protection
Diageo

09.55 Prevent, Detect, Respond: An End-To-End Guide To Brand Protection

• What types and scale of infringements do major brands face online today and how can you build a strategy to deal with them
• The impact of the gTLD liberalisation programme
• The essential steps that make up prevent, detect, respond
• The latest advancements in electronic enforcements
• Case studies from other European organizations who have faced this challenge

11.10 Opening Presentation: Ensuring You Protect What Is Rightfully Yours

• Effectively auditing your portfolio regularly to maintain constant control
• Leveraging all aspects of IP protection to ensure a combined strategy that works!
• Discussion of case study examples

Helma van de Langenberg
European Trademark Attorney
Novagraaf Nederland BV

11.55 Case Study: Brand Protection At ghd

• Outline of the challenges seen within brand protection and anti-counterfeiting at ghd
• Points of attack no matter how big or small the problem may be: Where to start

Andrew Pitter
Head of Brand Protection
ghd

12.30 Pharmaceutical Case Study: Developing An Effective Counterfeit Strategy Where Failure Can Bring Fatalities

• Understanding where counterfeits originate from in the pharmaceutical arena
• Determining the most relevant and cost effective techniques to ensure patient safety
• Amalgamating multiple solutions to create heightened protection and return on investment

Andy Churley
Head of Products
Envisional

14.15 ICANN Update: Presentation Followed By A Panel Discussion

• Outline of ICANN’s programs for new Top-Level Domains (new gTLDs and IDN ccTLDs)
• Recent developments, issues and proposed solutions
• What are we to expect over the next 12 months?

Olof Nordling
Director, Services Relations, Branch Manager, ICANN Brussels office
ICANN

Olof will then be joined by event speakers to discuss the points above

14.30 Case Study: Running Anti-Piracy As A Business: The Microsoft Story

• Overview of the piracy and counterfeiting business and impact on both the software industry and a company based on IP, such as Microsoft
• Why invest in an anti-piracy and anti-counterfeiting program and what benefits can such a program bring to the business
• How Microsoft tackles anti-piracy and anti-counterfeiting with a business approach
• Why piracy and counterfeiting isn’t just about brands and the protection of private rights but is also a public issue, and excluding this aspect is damaging to the “brand of IP” itself

Elena M. Grimme (LCA)
Anti-Piracy Attorney Western Europe
Microsoft

15.15 Case Study: Protecting Multiple Brands And Utilising Resources Available

• Introduction to Warner Bros. and its brands
• Business needs vs. anti-piracy protection needs: Can they work together?
• Anti-piracy tools: What's out there and available?

Ahassim Rashid
Solicitor, Anti-Piracy EMEA, Legal and Business Affairs
Warner Bros.

16.30 Industry Themed Break-Out Roundtable Discussions

Participants will be able to choose between the different roundtables and spend an hour discussing specific industry challenges before feeding back to the group.

Roundtable A: Consumer Products: Retail

Facilitated by:

Anouk von Meyenfeldt
Vice President and General Counsel
Tommy Hilfiger

Roundtable B: Electrical Goods

Facilitated by:

Matt Drew
Corporate Security Manager, EMEA
Epson

Roundtable C: Pharmaceutical and Medical Devices

17.30 Roundtable Facilitators Feed Back To The Whole Forum

18.00 Chairperson’s Closing Comments & End Of Day One