Pre-Conference Workshop: 18th November 2009

15.30 – 18.30 Workshop A: gTLD Liberalisation and Effectively Protecting your Brand Online

This workshop will offer you the opportunity to discuss in an interactive format the key pressures you are facing today with brand protection online including:

  • gTLD liberalisation: What will the impact be on brand owners and how can you plan ahead?
  • Discovery, assessment and enforcement on the internet: How can you find actionable infringements to your brand to put yourself in a winning position.…and even generate cash through brand protection?

David Franklin
General Manager
Envisional

Andy Churley
Head of Products
Envisional

Facilitator

Mette Merete Andersen
Director, Corporate Counsel
LEGO Group

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