14 Brands and Organisations Share their Latest Tips!

  • Neil Sheridan
    Director, Brand Protection Emerging Markets
    Cisco
  • Lucy Nicholls
    Global Director of Brand Enforcement, Legal and IP
    Nokia
  • Nicholas Studler
    Trademark Counsel Eurasia and Africa Group
    Coca-Cola
  • Mark Rowley
    Head of Brand Protection & Corporate Security
    Umbro
  • Shelley Duggan
    Associate Director & Associate General Counsel
    Proctor & Gamble

How will you win the war against counterfeiters?

Brand Protection and Anti-Counterfeiting 2010, the 4th annual event in Legal IQ’s Brand Protection Series, brings you the latest essential tips and tools from world-leading brand owners trying to protect their brand and fight counterfeiters, online and offline.

This year’s event will yet again deliver a forum for brand protection professionals to discuss the most challenging aspect of brand protection as well as tried and tested strategies and solutions including:

  • Maximising your Brand Protection capabilities in the current climate through effective prioritisation of budget allocation
  • Creating improved co-operation with third parties IPR enforcement
  • Leveraging the true potential of your trademarks
  • Combating the increasing online threat: best practice strategies for effective internet protection
  • Creating the business case and need for Brand Protection in an effort to change the view of upper management

5 Reasons to Attend Brand Protection and Anti-Counterfeiting 2010

  • Protect your brand in today’s transforming economy by making the most of your available resources; key insights from Neil Sheridan, Director Brand Management Emerging Markets, Cisco
  • Prioritise and justify allocation of your budget in order to minimise cost through strategic brand protection; discussion led by Shelley Duggan, Associate Director & Associate General Counsel, Procter & Gamble
  • Prevent counterfeit goods being auctioned online; Annemarie van Leijen, Head of EU VeRO Team, eBay walks you through the latest developments in the VeRO programme and how working together is the surest road to beating counterfeiters
  • Work with authorities to quickly identify and shut down online IPR infringement with insider tips from Sieghart Vosseler, Head of Organised Crime Investigations, German Customs
  • Ensure your brand protection strategy is secure with the latest news on ICANN’s new gTLD program and their provisions for trademark protection from Olof Nordling, Director, Services Relations, ICANN

Here are just some of the companies who have previously attended:

  • Coca-Cola Company
  • Bacardi & Company
  • Phillip Morris
  • Proctor and Gamble
  • Shell
  • Tommy Hilfiger eBay
  • The Body Shop International
  • Estee Lauder
  • Arsenal Football Club
  • TomTom NV
  • Nokia
  • Lego
  • Puma AG
  • FIFA
  • Diageo
  • Schweppes International Ltd.
  • Canon
  • Cisco
  • Sony DADC
  • Mazda Motor Europe
  • Rolex
  • Faberge
  • Yamaha Motor Europe

Who attends Legal IQ’s Brand Protection Series? Download our delegate profile sheet for more information

What attendees have said about this event

“An extremely informative and innovative knowledge sharing platform involving several aspects of the brand protection arena”
Graham Clemence, Regional Director, Global Security & Trade Mark Protection, Estee Lauder
“The meeting offered a great opportunity to network and exchange views about best practice with experts in the filed of anti-counterfeiting, as well as with like-minded colleagues faced with similar issues or equipped with interesting solutions!”
Panagiotis Perysinakis LL.M., Group Commercial Counsel, The Body Shop International plc
“Very valuable, very helpful in giving inspiration on how to steer an IP stratehy throughout the coming year!”
Tom Anghileri, Legal Associate, Booking.com
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